Strong Dad.
Strong Dad Programme

Fit back into the good jeans. Keep up with the kids without wheezing.

12 weeks. Three 40-minute sessions a week. Built around a desk job and two-plus kids — not against them.

Book the 20-minute fit call
34
dads through the programme
6–9kg
average drop across 12 weeks
25
client cap, always

You know what happened last time.

Week 4, work went sideways, someone got a bug, the plan died quietly on a Tuesday.

That wasn't you being lazy.

That was a plan built for someone without a job or kids.

Couch to 5k. Twice.

The £13-a-month app you opened four times.

January gym memberships that quietly stopped happening.

None of it failed because you're weak-willed.

It failed because none of it was built for a Tuesday that ends with kids' tea, bath, bedtime stories, and you finally sitting down at 8:45.

34 dads have been through this programme.

Average drop across 12 weeks: 6 to 9kg.

Not from hero sessions.

From three 40-minute ones that fit around the calendar you've already got.

What you get

"I don't have time."

The whole programme is three 40-minute sessions a week. Two hours, out of 168.

If you can't find two hours, that's a priorities conversation — and I'll have it with you honestly, on the first call.

No 6-week shred. No before-and-after grids.

No shirtless bloke on a beach telling you to attack the day at 4am.

Just a programme built around the life you've actually got.

Your photo here

Six years on a gym floor watching dad after dad quit within three months, because the plan assumed they had ninety free minutes a day.

Built this around three 40-minute sessions and food rules that survive a family kitchen instead.

Fully online since 2022. Manchester-based, coach 1-1, capped at 25 dads at a time so it stays that way.

— Sam Carter

Book the 20-minute fit call

No pitch deck. No upsell. Just a straight conversation about whether this fits your Tuesday.

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